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Welcome to Every Move
The activity finder for the people of Norfolk. EveryMove has been created as a comprehensive digital directory of exercise opportunities designed around real people with diverse lifestyles.

The bright Every Move branding reflects the energy and range of opportunities available on the platform, where user experience has been considered at every stage. The result is a platform which effectively connects activity providers with Norfolk residents and visitors who are looking for ways to adopt physical activity as part of an active lifestyle.

Below are the basic principles behind the platform:

Exercise is more than competitive sport

Every Move recognises that exercise means different things to different people. There is a natural connection for most people between exercise and competitive sport, however in reality, the vast majority of exercise opportunities are played at a community level which has a huge impact on people’s health and wellbeing, The Every Move platform is centred around exercise opportunities for all, whether you’re a beginner looking to try something new or someone who has exercised throughout your life – Every Move is the place to find physical activity which encompasses a range of different opportunities. Active Norfolk advocates that people get at least 150 minutes of exercise per week in order to maintain an active and healthy lifestyle. This can be in the form of organised sport, taking the dog for a walk or simply considering how you choose to travel. We know that regular exercise can help prevent a number of long term conditions developing throughout life and therefore help people of all ages maintain better health for many years.</p

For more information about the benefits of physical activity for better health, visit

Flexibility around your circumstances

Whatever your circumstances, or however busy your lifestyle, Every Move has something to suit you. One thing we can say for sure is that different people want different things from exercising. Whether you want to make new friends, do something to get your heart pumping or maintain a healthy weight, you can find your new exercise here. In order to ensure the platform is suitably populated, we have a dedicated team of people developing relationships with providers across the county and ensuring they are getting the best out of Every Move. This helps to ensure there are always new activities being added to the platform, so if you can’t find what you’re looking for right now, come back in a few weeks and try again! The search functionality of the platform is built to enable enhanced flexibility too, with filters for accessibility needs, age requirements and location all part of the mix. This means that whatever is most important to you in anew exercise opportunity, you’ll be able to see just the listing which meet your criteria.

Explore the natural beauty all around you

One of the best things about living in Norfolk is the access to natural beauty all around us from ancient woodlands to stunning beaches. For residents and visitors, the Every Move platform provides information about walking routes, cycling loops and exercise opportunities in green spaces all around the county. This means you can find somewhere new to explore and learn a bit about what you’ll find there before you set off.

This development had been made possible through Active Norfolk’s collaboration with  Norfolk County Council Environment Service  who support, develop and maintain the trails, cycling and walking networks across Norfolk. The platform has been supported by the Interreg FCE Programme EXPERIENCE Project and the Interreg 2 Seas Programme MONUMENT Project, both of which are co-funded by the European Regional Development Fund.